Editorial velocity, engineered for discovery at scale.
Publishers live or die on freshness, taxonomy and recirculation. We build the technical foundations and editorial systems that turn volume into durable discovery across search, news and feeds.
- Great journalism that never gets discovered
- Taxonomy and tagging holding back recirculation
- Feed and news performance left to chance
Why publishers need a specialist.
Scale is the whole game
Thousands of URLs a month means architecture, taxonomy and crawl health matter more than any single article.
Freshness is a system
Discovery rewards timely, well-structured content. That’s an editorial and technical system — not a one-off optimisation.
Recirculation is revenue
Getting a reader to the next story compounds value. Internal linking and taxonomy decide whether that happens.
The relevant disciplines.
Search & news discovery
Win ranked search, news and discovery surfaces driven by freshness.
Taxonomy & tagging
The structure that powers recirculation, hubs and topical authority.
Content at scale
Editorial systems that keep quality high as volume grows.
Recirculation & internal links
Move readers to the next story and compound engagement.
Programmatic & data editorial
Data-driven content engineered for durable, repeatable demand.
Technical foundations
Crawl health, indexation and performance for large estates.
Technical, content and authority — together.
- +Crawl efficiency across huge, growing archives
- +Index management for evergreen vs. news
- +Performance on ad-heavy templates
- +Structured data for articles & authors
- +Taxonomy and tagging that scale cleanly
- +Freshness and update systems
- +Hub and topical-authority architecture
- +Programmatic, data-led editorial formats
- +Author and masthead entity authority
- +Citations and syndication that build trust
- +Recirculation that signals quality
- +Durable topical authority by section
Editions, not afterthoughts.
Multi-edition publishers need taxonomy and architecture that travel. We design systems where a new edition inherits structure and authority instead of starting from zero.
The receipts.
+180% discovery & feed traffic
We rebuilt taxonomy, shipped a freshness system and re-engineered internal linking. Discovery traffic and recirculation compounded across every section.
Publishers & Media discoverability, engineered.
Tell us the markets and surfaces that matter. We’ll show you where you surface today, where you don’t, and the system that closes the gap.